You have a compelling product in your booth.  You’re featuring something new and exciting which will surely help GovSec and U.S. Law attendees accomplish their mission.  Is that enough?  Probably not! 

Pre-show promotions can increase booth traffic by 33% to 50%. Many successful exhibitors will use pre-show promotion to: 

• Attract pre-qualified prospects to their specific booth
• Pre-schedule appointments to ensure that they see the attendees they need to see
• Enhance their “brand” by ensuring that perceptions of their products and capabilities updated and accurate.

Why bother with pre-show promotions? According to the Center for Exhibition Industry Research, a not-for-profit trade show and exposition industry research group… 

• 75% of the attendees at a given show come with pre-planned personal agenda.
• 46% of decision makers made purchase decisions while attending a show
• 77% of decision makers found at least one new supplier at the last show they attended
• 40% of any given trade show audience is attending the show for the first time
• 50% of the attendees have not been to another show in the previous year
• 50% of the audience wants to see “What’s New” in products and services

GovSec and U.S. Law provide Marketing Services you can use before, during and after the show to get buyers into your booth.  We urge you to review them and participate in those which best fit your marketing objectives.

We look forward to a successful GovSec and U.S. Law for you and your customers.Let us know if we can be of any additional assistance.  

Don Berey
Show Director
703-876-5073
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Pre Show Promotion: 

Creating Your Show Directory Listing

Exhibitor At-Show Specials

Pre-Show List

Post-Show List

Public Relations and Press Room Information

VIP Invitations

New Security Products Awards Program -- Deadline Extended to Friday, February 6th!